Retail & Consumer
We partner with retailers and FMCG companies to understand, reach, and serve African consumers.
Omnichannel Strategy
Store Operations
Category Management
Omnichannel Strategy
Store Operations
Category Management
Africa's Consumer Opportunity
Africa's consumer market is one of the world's fastest-growing, driven by urbanization, a rising middle class, and digital connectivity. By 2030, household consumption is projected to reach $2.5 trillion.
M&J helps retailers and consumer goods companies capture this opportunity. We bring deep understanding of African consumers, distribution challenges, and the omnichannel strategies needed to win in diverse markets.
Africa-First Expertise
Deep understanding of local markets combined with global best practices.
Our Retail Capabilities
Omnichannel Strategy
Helping retailers build seamless customer experiences across physical stores, e-commerce, and mobile channels—meeting African consumers where they are.
Learn more →Store Operations
Optimizing store layouts, staffing models, and in-store execution to maximize sales and customer satisfaction.
Learn more →Category Management
Developing category strategies, pricing, and assortment optimization that drive growth and profitability.
Learn more →E-Commerce & Last Mile
Building digital commerce capabilities and solving Africa's last-mile delivery challenge.
Learn more →Consumer Insights
Understanding evolving African consumer preferences through research and analytics.
Learn more →FMCG Distribution
Designing route-to-market strategies that reach consumers in formal and informal retail channels.
Learn more →The African Consumer: Rising Middle Class, Evolving Preferences
Deep dive into African consumer trends and what they mean for retailers and FMCG companies.
Read the full report →Ready to Transform Your Retail Operations?
Connect with our retail practice to explore how we can drive impact together.
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